The sucker bar heat treatment furnace quality is more important than price
How to win customers and what to retain customers is a problem that every sucker bar heat treatment furnace manufacturer must consider. With more and more manufacturers competing to enter, the competition in induction heating industry is growing. Competition between induction heating manufacturers has both advantages and disadvantages. On the one hand, it promotes independent R&D and innovation of manufacturers, improves the quality of service of sucker bar heat treatment furnace. On the other hand, some manufacturers win the market by lowering the price, regardless of the quality and sale service of sucker bar induction heat treatment equipment. The customer has lost trust in the domestic sucker bar heat treatment furnace.
As far as the current sucker bar heat treatment furnace market is concerned, many manufacturers of induction heat treatment equipment still regard price war as a major weapon to occupy the market. Once the price is reduced, it will bring many customers’favor, which will cause many manufacturers to follow the trend blindly. But for the sucker bar heat treatment furnace, the strategy of not paying attention to quality and after-sales is completely unsuitable, because too low prices will affect the quality of the machine and the service, thereby reducing customer confidence in the market of heat treatment machine for sucker bar.
As we all know, the sucker bar induction hardening and tempering machine has the characteristics of high speed and precision, but also has certain risks, which naturally determines that it must have a high technical content. For high-quality sucker bar induction hardening and tempering machine, costs and profits are relatively fixed. Because the selection of raw materials for sucker bar induction hardening and tempering machine to the processing technology and process, the industry is not very different, so the price is generally relatively stable, fluctuations are only based on the changes in raw material costs brought about by a small range of fluctuations. If we want to adjust the price by a large margin, we must reduce the selection of raw materials, bearings, processes or personnel, which will inevitably affect the quality of the bar induction hardening and tempering machine and the overall after-sales. Therefore, the competition between sucker bar heat treatment furnace manufacturers should not rely on price, but to seek a breakthrough in technology.
Contact person: Hailee Ma
Phone: 0086-18932783253(whatsapp, wechat)
Specialist of bar heat treatment furnace in China; Glad to be your business partner in induction heating field.
Post time: 09-08-2018